Furniture industry, the domestic market by the companies wha

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1, the establishment of the customer associated policies
Furniture industry in the development of marketing strategy, must be some effective way in business, demand and other aspects associated with the customer, form a mutual aid, mutual demand, be inter-relationship between the customer and the business together, reduce customer loss, in order to improve customer loyalty and win long-term and stable market. This requires the furniture industry will not reduce the market research budget, but should learn more about how to re-define the value of furniture consumers, how to respond to the economic downturn. The face of changing the price elasticity curve, consumers in search of furniture products will be more careful when Kanjia will be more severe. Than ever before, they are more willing to postpone purchases, buying low-end furniture products, or reduce the number of purchases. Former must have some of the furniture now become dispensable. Be trusted furniture brands, especially respected by others, and the furniture brands will continue to successfully launch new products, but it is brand new furniture and new furniture product line in the waning interest by furniture products to enhance their image or to show off grade Consumer behavior will be less and less. Knowledge of business and finance, please go to finance
2 Focus on the Family Values ??Strategy
Face of the financial crisis hit, people preferred response is to "stay at home, compression overhead," as a whole has 41.9% of residents said that in 2009 more likely to reduce consumption, showing a lack of consumer confidence in the trend. Income groups from the point of view, middle-income earners to reduce the possibility of spending rather than low-income groups and high-income groups, this is because middle-income group compared with the so-called low-income groups have more flexibility in consumer demand, lack of consumer confidence , they may choose to savings rather than consumption this part of the "spare cash."
Therefore, the furniture business in the advertising, should focus on creating a warm and comfortable family atmosphere, in order to replace the extreme sports, adventures, such as individualism raunchy image. Based on the demands of clown-like humor and outdated.
As the marketing objectives must be output-oriented, focusing on corporate marketing activities in return, so the furniture industry to meet customer needs, providing customers with value, can not do useless things. On the one hand, the return is a necessary condition for the maintenance of market relations; the other hand, the pursuit of return on the marketing engine for development, marketing, furniture, whether its ultimate value to the furniture industry in the short-term or long-term earning capacity. Careers_Employment finance.yifei8.netGrade-Schooler
3, to maintain marketing spending strategy
The arrival of the financial crisis, the rapid decline in consumption, making furniture, particularly is the end of 2008, sales fell a refrain from previous years, which makes a lot of furniture companies to adopt measures to reduce marketing costs, in order to compensate for loss of profits caused by declining sales, which is very dangerous behavior.
Some data indicate that with the recession cut into sales of competitors, those who can pay to increase brand investment period of less than the cost of a good economy, to increase market share and return on investment. Uncertain about the consumer product brands as they need confidence - and the financial crisis, the audience sitting at home watching television more, the more the expected number of consumers, the lower the cost per thousand. Therefore, the financial strength of the furniture brands and advertisers can take the opportunity to negotiate more favorable prices for advertisements and asked to maintain the original price in the next few years. If you have to cut marketing spending, it would try to keep advertising the original broadcast frequency, 30-second ads will be shortened to 15 seconds long, instead of television advertising with radio advertising, direct marketing or to increase the intensity. These practices are available to immediate sales results. finance question and answersCorporations
In addition, the majority of furniture industry in China, companies are inclined to say that listening to customers, but often neglected the importance of listening. In the mutual penetration, influence the market, the furniture industry is the most practical question is not how to develop, implement planning and control, but rather to listen to in a timely manner furniture consumers want, desire and needs, and timely response to meet customer needs. Only in this way is conducive to market development.
4, the adjustment of product mix strategy
Because "In addition to wages did not rise, other are up," consumers tend to buy low-end furniture and value for money furniture (such as a sofa bed can be when), so the furniture industry must re-forecast each line of furniture products furniture products. To be sure, the financial crisis, the multi-purpose furniture than the more popular professional furniture products, and weak product line of furniture should be eliminated.

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